One of the most interesting social practices today is, without question, vaping. On the one hand, it has a huge and ever-growing following that is thrilled with the product and loves discussing it with their fellow enthusiasts. On the other hand, you have just as many if not more people who are confused or uncertain as to what vaping is and why it’s so popular. If you’re in the latter category, here are just a few reasons why vape is taking off across the world.
1. Backlash against Big Tobacco
Decades of anti-tobacco messaging have not resulted in smoking going away, obviously. What it has resulted in, however, is a subset of individuals who are aware of, if nothing else, the social stigma that smoking can carry, and are thus looking toward other substances and mediums. Vaping is one such alternative. What’s more, it also contrasts favourably in the minds of many enthusiasts when it comes to its well-marketed status as a “less conformist” substance than tobacco options. Whether rooted in fact or simply a product of clever marketing, vaping is defining itself just as much by what it isn’t as what it is.
2. Customizable E-Cigarettes
That said, one big perk of vaping is that the electronic cigarettes used to enjoy the product are customizable. Compared to Big Tobacco, which typically features relatively similar-looking cigarettes, users can customise their own e-cig to their heart’s content, putting a more personalized spin on their hobby.
3. Customizable Vaping Fluids
Likewise, the fluids used for vaping are highly customizable, and are in fact available in a wide variety of flavours. This again stands in contrast to the far more limited world of traditional tobacco cigarettes. What’s more, whereas Big Tobacco has earned its reputation as a monolithic entity, small vaping fluid producers represent more of a small business approach, which can be incredibly refreshing in a world dominated by big-name brands.
4. Perceived Status
Every era has its own substance of choice for artists. The 20s saw writers like Hemingway and Fitzgerald indulge in bootleg alcohol. The 60s saw the Beatles, Bob Dylan, and so many of the greatest rock stars of the era use marijuana. Whether or not great art comes out of either, the perception of vaping as a more artistic alternative to traditional tobacco remains potent for many users.
5. Affordable Prices
Last but not least, it’s always worth noting that cost plays a huge role in determining the fate of any new recreational substance or community. If vaping was extremely expensive, it might be relegated to a niche market and not enjoy the kind of exposure that it is now receiving. The fact is, however, that the exact opposite is true. Vaping is exploding in part because vaping fluid as well as e-cigarettes are quite cheap and, in the latter case, reusable, making them even more affordable in the long-term.
Vape is thus one of the most intriguing substance-based social phenomena to arise in decades.
Whatever your personal stance is, the fact remains that vaping looks like it will be with us for some time.